Many MoDOT vehicles will soon be sporting some fancy new detailing on their exterior. Well, maybe not fancy, but certainly informative.
To ensure that drivers know MoDOT’s Web site address, a vinyl decal that says www.modot.org is being placed on the doors of more than 2,500 vehicles.
The concept is to bring more people to the Web site so they can stay engaged in their Department of Transportation. Knowing where to find the site is the first step.
District 5 has taken the lead in this effort, and Coleen Welter, General Services manager, said the address will soon appear on a variety of vehicles.
“We’ve put the Web site address on our dump trucks, utility trucks, light-duty trucks, auger units and even some sweepers,” she said. “These are all high-visibility vehicles the public sees everyday.”
Once people learn what the Web site has to offer, they will come to it more often and stay informed on Missouri’s transportation system.
There are a few vehicles that won’t carry the address, with good reason.
“The trucks with the B20 (fuel) decal are too crowded for the address to fit,” Welter said. “And other vehicles don’t have room because of the MoDOT logo.”
Welter said the sign shop is printing the decals in concurrence with the signage needs of the Smooth Roads Initiative.